Make better decisions. Execute better on those decisions.

Do you have a big vision for your company but frustrated you can’t get it fully implemented? Or, are you struggling to craft a strategic vision in the first place? If so, you are not alone...

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Who we are

We are SINA - Strategy in Action

A great strategy is essential. A great strategy expertly executed is explosive. That’s why SINA exists: to help you activate your strategy in such a way as to accomplish extraordinary results with your business. No business leader needs to just assume that strategic planning has to be routinely disappointing year after year. At SINA, we want to help you buck this trend and make your business a force to contend with inside your industry and market. It’s worth a call to find out more

If you are frustrated with how underperforming your business is in terms of strategic execution, you are in good company. Roughly 70%* of CEOs of large global companies find themselves in at least one of these two positions. But then there’s the 30% who are doing extraordinary things due to their strategic vision and the execution of that vision. Be in this group. It’s a more fun place to work, manage, and lead when you are.

SINA, short for Strategy in Action, has a suite of solutions built upon its proprietary SINA Transformational Architecture platform: T-Arc™. With T-Arc, SINA can create within your own organization the methods, the means, and the metrics to make sure your strategy is success-ready and fully implemented throughout your organization.

What we do

Not executing a brilliant strategy is equally as bad as executing a poor strategy

SINA’s T-Arc™

A giant leap forward in business transformation

Imagine having a concrete, actionable process to execute on strategic opportunities in your business. SINA’s proprietary T-Arc™ business transformation architecture provides you that process and discipline. Not only that, SINA’s digitally enabled T-Arc also puts you in the rare, enviable position to upgrade the strategic and execution skills of your team in real-time. SINA’s T-Arc platform is the perfect tool for the visionary leader who needs to activate its team to execute well on that vision. Let’s start a conversation how SINA can get things activated …

STRATEGIC DEVELOPMENT

Executing a weak strategy is almost as bad as not executing a brilliant strategy

You don’t just need a strategy, you need a really good one. You don’t need a safe strategy, you need a strategy that will push your business to its fullest potential. Doing the same kind of strategic development year over year and expecting different results is, well, to put it bluntly, it’s the definition of insanity.

STRATEGIC EXECUTION

Executing a Strategy… A business’ biggest frustration—and its biggest opportunity

This issue alone is why SINA exists in the first place: Strategy in Action. For decades our team of consultants have witnessed too many failed strategies by companies. The failures weren’t from the quality of the strategy nearly as much as it was in the ineffective execution of the strategy.

BUSINESS TRANSFORMATION

Ready to transform your business into a bigger, bolder, more significant

This issue alone is why SINA exists in the first place: Strategy in Action. For decades our team of consultants have witnessed too many failed strategies by companies. The failures weren’t from the quality of the strategy nearly as much as it was in the ineffective execution of the strategy.

BRANDING

A fresh approach to branding

Branding can feel like one of those overused and tired business words that has lost its meaning. But, before we summarily dismiss it as being arcane, we must understand that, in the hearts and minds of customers and consumers, branding is still very much alive when it comes to how they behave and make decisions

CORPORATE TRAINING

Extracting more value from your team

We need to ask ourselves this: “How good are we at pulling out the full economic value from our team?” What we’re noticing is that most businesses we encounter as not getting the nearly the full economic value from their investment in people. Research is bringing to our attention that your team as the most upside potential for creating value for your business.

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There’s a big thought bubbling inside right now. Let’s seize it and turn it into a big breakthrough for your business.

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Industries

Unique industries demand unique approaches

The unique go-to-market and business strategies for B2B manufacturers and suppliers are rapidly morphing. Competition in many sectors growing in intensity and the speed of change is accelerating. Technological solutions are the future. Check out SinA’s new T-Arch™ platform …

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The team at SINA has a wide spectrum of B2C experience in taking new consumer brands to market as well as expanding, extending, and accelerating brands -- and the business results they bring – within their current markets by making them more relevant and differentiated …

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Whether you are a healthcare provider in a national market like the United States or Canada or a healthcare products/services provider globally, SinA has built a premier healthcare practice to help you solve some of the industry’s most demanding realities …

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Creating industry-shifting differentiation, accelerating speed-to-market, attaining product-market fit, establishing solid barriers-to-entry, building private equity raise business models & pitch deck, and so much more, give SinA a call if you are in the high tech arena trying to make some real noise in the marketplace …

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Creating industry-shifting differentiation, accelerating speed-to-market, attaining product-market fit, establishing solid barriers-to-entry, building private equity raise business models & pitch deck, and so much more, give SinA a call if you are in the high tech arena trying to make some real noise in the marketplace …

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If you are interested in creating more than just marginally competitive financial products and offering more than just modestly differentiated financial services to an already over-crowded, commoditized and noisy marketplace, SINA can help …

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Building your own, distinct value-creating brand in your market may seem like a long-shot to you. But just because your competitors are content to copycat others – or play a safe, vanilla kind of role in the market does not mean you have to follow suit. There are opportunities for you to offer something entirely different and increase your operating margins significantly. Let’s start a conversation …

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Whether you are trying to hold on to a brick-and-mortar retail strategy, or pursuing more trendy “bricks and clicks”, “click and mortar”, “bricks, clicks and flips”, “WAMBAMs”, or a host of other online and/or offline synthetic business models, value creation is still the most important aspect of the game. And getting to a sustainable, business generating value proposition is paramount to your success. SINA can help you explore the wide array of options available to you …

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If you are needing some added bench-strength to help you navigate the critical months of a new start-up, SINA has the experience to help. If you are pre-money, in Series Seed or just getting activated with Series A money, the challenges for achieving product-market fit and a sustainable, scalable business model is critical. SINA has the cunning to help you get moving …

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Because we have worked within a wide variety of industries, we can tailor a “strategy in action” that takes into account the particularities and nuances of your business reality. Reach out to learn more

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About Our Name

Strategy in Action

Not to put too fine of a point on it, but SINA’s name is intensely strategic. SINA is a global consultancy on a mission to help lead our clients through the much-needed and challenging process of business transformation. SINA crafts business and go-to-market strategies for clients. But even more importantly, SINA sparks execution.

SINA might be a new name to you, but SINA is a newly formed consultancy that unites a talented leadership team with many, many years of experience serving an impressive array of industries and markets stretched all around the globe.

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About Our Scope

A Global Consultancy

With offices in Canada, the United States, Belgium, Spain, and Chile, SINA’s senior management team has multinational experience and resources around the world to meet the needs of the 21st Century marketplace.

If your business is already global in reach – or you have aspirations to make the leap into multiple nationalities, SINA can help you with your global plan and its execution.

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Make Transformation Happen

Decide better

One great decision can catapult your business into the stratosphere. One poor decision can cripple your business for years to come. If you’ve been reading the business press lately you can probably name a couple examples that fall into both categories.

So, it begs two questions. Is there a better way to make better decisions inside your company? And, if so, can we equip your existing team and transform your culture to improve your decision-making abilities? The answer is, “Yes!” to both. But it takes an approach …

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Make Transformation Happen

Execute better

Tired of reading business book after business book about how to execute – and having your team read book after book – but still not getting the level of execution you know is required? So are we. At SINA, we’ve been just as frustrated as you and have been working overtime to solve “the execution problem.” Be encouraged. There is a way to crack the execution code.

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A global consultancy of 100+ professionals united with one goal: your success

Canada

Montreal Office

390 Le Moyne St, Montreal, Quebec H2Y 1Y3

(514) 906-7767

USA

Atlanta Office

225 Baker St NW Atlanta, GA 30313, United States

+1 404-581-4000

Spain

Granada Office

Paseo de Cartuja, 5 18011 Granada, Spain

+34 958 16 19 32

Belgium

Brussels Office

O.L.Vrouwstraat 18, 3000 Leuven, Belgium

+32 16 21 31 41