Sina Global

How We Do It

Our collective balance approach

Take the time to go faster

The Symmetry of Attentions puts people at the heart of the company’s project.

It puts the quality and performance of your company with its customers (customer Centricity) at the same level as the quality and performance of the relationship between your company and your employees (Employee Centricity).

At SINA we believe that one doesn’t go without the other:

Making the employee engagement the condition of the customer centric performance means creating the conditions for maximum commitment from the entire company. It also means aligning all dimensions of success: Purpose, Strategy, Structure, Talent, Culture and Systems.

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